I was speaking to a friend of mine last week, he’d had some bad luck and was looking for work. He was interested in the fact that I always seemed to have plenty of money and what was I doing – then I dropped the phrase of SEO in the conversation. To those of us who make our living online it’s a very obvious phrase, Search Engine Optimisation is a skill that lies at the heart of almost all internet marketers success. The simple reason is that it offers the chance to bring specific visitors, seeking specific information to our websites. SEO is at the core of bringing me customers to my websites which ultimately earn me money.
But it got me thinking, SEO isn’t difficult – as you can see by the many Internet marketers making thousands online – you don’t really need to be that clever to get behind what works and what doesn’t. In fact I often suspect you can be too clever in SEO, by over analysing and not concentrating on the basics. I don’t think I can think of another skill that you can sit down and learn in a few weeks that can potentially become anything from a few extra bucks in your purse or wallet to a multi million pound business very quickly.
But honestly SEO does have that potential, certainly few reach the million pound level ( I haven’t yet) and indeed many give up, but millions make their living online now. When you consider the investment in time compared to getting a college degree, then the rewards are quite impressive. So if you land up on this page, if your fed up with your job or worse have just lost it – then start studying SEO it could be the best move you ever make. Don’t buy products, course or software at the beginning though – just use a search engine and read – everything you need is already online – if you learn the concepts properly you’ll think of ways to implement them yourself.
SEO could be the key to a great new life, career or perhaps just a hobby – I can guarantee it has the potential to be life changing though, because it has changed mine.